What Is TBM? A Practical guide to implementing Technology Business Management

What Is TBM? A Practical guide to implementing Technology Business Management

Webinar | Cimpl

Technology Business Management gets talked about a lot, but what is it, really, and how do you actually put it to work?

In this practical conversation, Cimpl break TBM down to its essentials: what it is, the problems it solves, and how organizations use it to see their full technology footprint, control costs, and connect spending to business value.

Drawing on hands-on ITFM, TBM, and FinOps experience, the panel walks through what a real implementation looks like, from building a trustworthy cost-and-usage foundation across telecom, mobile, cloud, and SaaS, to the governance that keeps a program on track. And because no TBM conversation in 2026 is complete without it, we’ll dig into where AI genuinely helps, automating the manual grind of invoice and inventory work, spotting anomalies, sharpening forecasts, and why it only pays off when the data underneath it is solid.

Whether you’re new to TBM, evaluating tools, or refreshing your approach, you’ll leave with a clear, practical picture of where to start.

Perfect for:

  • New users
  • Prospects evaluating solutions
  • Partners who want a refresher

 

Event Details:

Date: Thursday, September 3, 2026

Time: 2:00 pm ET / 12:00 pm MT

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Speakers

Speakers

Robert Bracco Speaker
Bob Bracco
Bob Bracco
Senior Product Manager @Upland Cimpl
Senior Product Manager @Upland Cimpl