October 23rd, 2025 14:00 - October 23rd, 2025 14:45 ET
The Knowledge Activation Gap: Stop Your GenAI Strategy from Failing Before It Scales
The Knowledge Activation Gap: Stop Your GenAI Strategy from Failing Before It Scales
Join our live discussion on the new AI Trend Report and learn how to build the knowledge foundation for real AI performance.
Date: October 23
Time: 2:00-2:45 PM ET
Generative AI is outpacing most enterprise knowledge foundations. While 8 in 10 organizations have tried to infuse AI into their knowledge environments, fewer than 1 in 5 describe their content as highly structured and ready to scale.
The result? Failed ambitions, stalled impact, and widening gaps between strategy and execution.
Join our live webinar to unpack the latest findings from the 2025 Enterprise Knowledge Management Trend Report. Whether you’re leading strategy, technology, or enablement, this session will help you benchmark your organization, identify critical next steps, and align your teams around the infrastructure and practices that turn knowledge into a true performance accelerator.
Here’s what you’ll learn:
- Why only 29% of organizations regularly measure KM business impacts, and how that undercuts AI adoption
- Common AI fail points, for example more than 1/3 of organizations report unstructured content, which means their knowledge isn’t AI-ready
- A look at the AI Activation Gap: When 66% of contact center leaders say the frontline is their top AI opportunity, but 84% admit their agents still struggle to find answers, something is off. What does this gap mean for scaling AI beyond early pilots?
Here’s what you’ll get:
- A real-world roadmap for moving from “AI experiments” to operationalized knowledge ecosystems, including role-specific enablement, stronger governance models, and measurable success criteria.
- Your free AI Activation report: All registrants will receive a complimentary copy of the complete 30-page research report, The Knowledge Activation Gap, by Upland & Metric Sherpa.
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All fields are requiredMeet our speakers
Meet our speakers

Dan Doman
Dan Doman
Chief Operating and Product Officer
Chief Operating and Product Officer
Upland Software

Justin Robbins
Justin Robbins
Founder and Principal Analyst
Founder and Principal Analyst
Metric Sherpa