Ballot Best Practices Guide
‘Best Of’ ballots are some of the biggest engagement tactics for your local businesses, and are used extensively by Second Street partners to drive revenue through advertisers and grow their database.
This guide takes you through how to create more revenue and engagement with ‘Best Of’ ballots, including advice on what to sell and how to promote each of the following phases:
- Nomination Phase
- Voting Phase
- Winner’s Phase
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