Supercharge your first-party marketing database with Second Street

Captivate your audience with engaging AI-powered interactive promotions, boosting opt-ins and increasing ad revenue.

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Used by more than 4,000 brands worldwide

Maximize campaign engagement for every visitor

More than a dozen different campaign types

Create a wide range of customizable campaigns based on the needs of your advertiser, including AI-powered quizzes, polls, ballots, surveys, and photo contests.

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1000+ turnkey templates

10x ad revenue growth

Access to unparalleled industry expertise

The G2 leader in audience development

Best-in-class interactive promotion features

Robust Data Capture

Collect detailed audience data for highly personalized campaigns.

AI Trivia Quiz Generation

Create AI-powered trivia quizzes in less than 5 minutes.

Multi-Channel Growth

Expand reach with email, text, and social media opt-ins.

Real-Time Lead Alerts

Instant lead alerts for sponsors to boost conversions.

Actionable Reporting

Intuitive dashboards for full campaign performance insights.

Account Control Across Levels

Standardize forms across promotion types for consistency.

How to Build a Successful Interactive Promotion: 6 Tips for Success

Ready to create an interactive promotion? Check out this guide for 6 essential steps to help you drive participation and massive ROI for your advertisers.

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Don’t take our word for it. Take theirs.

WGN Radio
The Pilot
My Horry News

WGN Radio Sees 75% Increase in Ad Revenue via Recurring Campaign

Learn how WGN Radio used an Advertiser Lead-Gen Recurring Revenue campaign to secure a 75% increase in their advertiser's yearly spend.

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Monthly Contest Engages Audience, Saves Sponsorship & Drives $24K

Discover how The Pilot created an alternative photo contest campaign that lead to an even bigger win for their sponsor.

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Football Ballot Scores Big for Small Market Newspaper Group

See how My Horry News scored major revenue and community engagement with their creative football fans’ choice ballot.

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Expert resources and guides at your fingertips

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Webinar On-demand

Using Promotions to Grow the Top Revenue Driving Audiences

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Webinar On-demand

Successful Promotions that You Can Easily Replicate in Your Market

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Create AI-Powered Quizzes in Less Than 5 Minutes

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Recent wins from happy customers

Best of Sun Coast Media Group

Their Best of Ballot generated $696K in total revenue, achieving118% YOY growth.

Best of Palm Beach Post

Generating $623K in revenue, the Palm Beach Post sees incredible success with Second Street ballots.

Best of Denton

The Denton Record-Chronicle’s latest Best of Ballot brought in $280K in revenue with 16% YOY growth.

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