Search is changing – and fast. With the rise of Google Zero and AI-generated answers dominating results, marketers face a new challenge: a world where audiences may never click through to your website.

At the same time, algorithms are increasingly favoring opinion over fact, making it harder for organizations to ensure their messages are seen and trusted. That’s why charities and nonprofits like Tommy’s are doubling down on email – using it as a reliable, direct channel to deliver accurate, evidence-based information to their subscribers, especially when it matters most.

In this shifting landscape, email marketing is more essential than ever. It’s your algorithm-proof connection to your audience – unaffected by search trends, ad blockers, or platform changes.

What You’ll Learn:

• What Google Zero means for your marketing strategy
• How email helps you build lasting, algorithm-proof relationships
• Real-world examples of email success in a search-less world

Whether you’re in publishing, marketing, or the nonprofit sector, this session will help you rethink your approach and future-proof your audience engagement.