Deliver engaging emails at every step of the customer journey.
Deepen customer relationships with automated and personalized email programs
Increase engagement while saving time using a visual journey builder that enables drag-and-drop creation of complex multi-touch journeys.
- Powerful segmentation allows you to deliver the appropriate next message based on customer behavior
- Dynamic content increases engagement at every step of the journey
Deliver email that stands out on every device
Design beautiful emails without knowing a line of code using an intuitive email builder and built-in render previews.
- Create new email layouts with flexible templates and a modular editor
- Customize based on the subscribers’ device or email client
Tailor messages to every subscriber.
Personalize each email with demographic and behavioral data and deliver product and content recommendations powered by machine learning.
Maximize the success of every send.
Continually optimize your email with personalized delivery time, multi-variant testing and device render previews.
Uncover clear insights with rich reporting and analytics.
Dig deeper into the data with click-to-conversion tracking, cart abandonment reporting, click quality mitigation, and more.
We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry.
Unlock Effortless Success with Adestra
At Adestra, we’re dedicated to simplifying your email marketing journey. Awarded two G2 badges, including the ‘Easiest To Do Business With’ badge, we strive to create effortless experiences for our clients. Discover why Adestra is your go-to email service provider for stress-free, personalized emails that hit the mark.
Creating Effective Customer Journeys with Email: A Step-by-Step Guide
Everything you need to know about crafting successful customer journeys, including both a conceptual framework and actionable strategies for getting started.
Email software that meets your unique needs.
Our enterprise software delivers results for leading brands across diverse industries.
Media & Publishing
Connect your audience with their favorite content.
- Deliver curated newsletters tailored to readers’ interests
- Automate newsletter creation
Motivate your subscribers to take action for your cause.
- Drive donations with targeted fundraising emails
- Deliver personalized content about the issues and causes that matter most to your supporters
Manage multiple brands effortlessly with a flexible account structure
- Say goodbye to siloed activity and data use with total control over your account structure
- Manage cross-brand email campaigns and reporting all in one place
Immediate Media Co gives BBC Gardeners’ World magazine readers a completely tailored digital experience
Immediate Media needed to curate email content based on individuals' online behavior. See why they implemented Upland Adestra
An email marketing software to delight your subscribers with every send.
Get the features you need to make your email program a success.
- Drag-and-drop automation builder
- Multi-touch journeys
- Calendar view – see entire email program at-a-glance
- Modular email builder
- Device-specific design for mobile and desktop-optimized email
- Flexible templates enable multiple emails from one master template
Personalization & Targeting
- Send targeted emails based on behavioral or demographic data
- Dynamic content, personalized with user data points
- Machine learning assigns contacts to user personas and delivers personalized content/product recommendations
- Render testing – preview emails across devices/clients
- A/B test up to 26 variables simultaneously
- Automatically deploy winning version
- Test subject lines, copy, creative, and more
Reporting & Analytics
- User-friendly data visualization, including heatmaps and geographic reporting
- Track user journeys from click to conversion
- Prevent bots from skewing metrics with click quality mitigation
Flexible account structure
- Set permissions for each user level
- Multi-level account structure enables brand management
- Scalable and tailored to fit your business needs
Elevate your customer experience with email marketing services.
Pair Upland Adestra with other products for engaging customers across every marketing touchpoint.
SMS software for nonprofits built to mobilize supporters and raise donations.