Email automation software that inspires engagement
Engage your email audience with personalized content that drives conversions.
Deliver engaging email at every step of the customer journey.
Deepen customer relationships with automated and personalized email programs
Increase engagement while saving time using a visual journey builder that enables drag-and-drop creation of complex multi-touch journeys.
- Powerful segmentation allows you to deliver the appropriate next message based on customer behavior
- Dynamic content increases engagement at every step of the journey
Deliver email that stands out on every device
Design beautiful emails without knowing a line of code using an intuitive email builder and built-in render previews.
- Create new email layouts with flexible templates and a modular editor
- Customize based on the subscribers’ device or email client
Tailor messages to every subscriber.
Personalize each email with demographic and behavioral data and deliver product and content recommendations powered by machine learning.
Maximize the success of every send.
Continually optimize your email with A/B testing, and prevent formatting errors with device and render previews.
Uncover clear insights with rich reporting and analytics.
Dig deeper into the data with click-to-conversion tracking, cart abandonment reporting, click quality mitigation, and more.
We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry.
Head of Procurement, UBM
Email software that meets your unique needs.
Our enterprise software delivers results for leading brands across diverse industries.
Media & Publishing
Connect your audience with their favorite content.
- Deliver curated newsletters tailored to readers’ interests
- Automate newsletter creation
Convert casual shoppers into loyal customers.
- Personalized product recommendations based on browsing or purchase history
- Deliver cart-abandonment emails to increase conversion
Deliver emails that keep your customers coming back for seconds.
- Personalized promotions and menu updates
- Drive repeat purchases with loyalty programs
Increase customer retention with a personal email experience.
- Personalized account alerts
- Promote new products, services, or educational material most relevant to your customer
Motivate your subscribers to take action for your cause.
- Drive donations with targeted fundraising emails
- Deliver personalized content about the issues and causes that matter most to your supporters
Delight your subscribers with every send.
Get the features you need to make your email program a success.
- Drag-and-drop automation builder
- Multi-touch journeys
- Calendar view – see entire email program at-a-glance
- Modular email builder
- Device-specific design for mobile and desktop-optimized email
- Flexible templates enable multiple emails from one master template
Personalization & Targeting
- Send targeted emails based on behavioral or demographic data
- Dynamic content, personalized with user data points
- Machine learning assigns contacts to user personas and delivers personalized content/product recommendations
- Render testing – preview emails across devices/clients
- A/B test up to 26 variables simultaneously
- Automatically deploy winning version
- Test subject lines, copy, creative, and more
Reporting & Analytics
- User-friendly data visualization, including heatmaps and geographic reporting
- Track user journeys from click to conversion
- Prevent bots from skewing metrics with click quality mitigation
Flexible account structure
- Set permissions for each user level
- Multi-level account structure enables brand management
- Scalable and tailored to fit your business needs
Elevate your customer experience.
Pair Upland Adestra with other products for engaging customers across every marketing touchpoint.
Resources to drive impact
Email Marketing Industry Census
Learn email best practices from best-in-class digital marketers
Why Email Is the Key to Marketing ROI
Unlock email marketing's full potential with these tips.
Email Marketing Industry Census: Key Sector Report
It’s time to take action and we can help. Use the valuable data you have at your fingertips, cherry-pick the key tech available, move ahead with automation projects, and start on the journey to build a better customer experience. Your customers will thank you for it.