Managing highvolume, highimportance email communications across multiple audiences isn’t just about sending campaigns—it’s about reliability, governance, and having expert support when complexity increases. In this customer story, Jisc, the UK’s national body for digital technology in education and research, explains how they use Adestra Professional Services to deliver secure, compliant, and highperforming email communications across their organization.
The challenge
Jisc operates a complex email ecosystem spanning multiple brands, audiences, and use cases—from event marketing and newsletters to missioncritical communications. Their team needed to scale email programs efficiently without compromising compliance, reliability, or internal governance.
- Managing B2B and B2C communications across multiple audiences and brands
- Maintaining GDPR compliance and data retention requirements
- Supporting internal teams with varying access, skills, and responsibilities
How adestra professional services helped
Through a combination of handson support, strategic guidance, and daytoday responsiveness, Adestra Professional Services became a trusted extension of Jisc’s team.
- Expert guidance on automation, templates, and advanced conditional content
- Realtime support via live chat and rapid help desk responses
- Confidence in secure sending, governance, and regulatory compliance
The outcome
With Adestra and its Professional Services team, Jisc achieved measurable performance improvements while simplifying internal workflows and reducing operational friction.
- Newsletter performance consistently exceeding industry benchmarks
- Faster execution through better templates, automation, and testing
- Greater confidence in delivering critical communications on time, every time
Why it matters
For organizations running complex, highstakes email programs, software alone isn’t enough. This story highlights how Adestra Professional Services help teams move faster, stay compliant, and continuously improve—without needing to add internal headcount or sacrifice control.
- Email programs that scale without increasing risk
- Continuous improvement through expert recommendations and insight
- A reliable partner supporting longterm audience engagement success