Managing email governance, compliance, and multi-team email program complexity at scale
When email programs grow across teams, brands, and audiences, maintaining email governance, compliance, and deliverability control becomes the limiting factor—not the platform. This is especially true for organizations managing multi-team email execution and complex audience segmentation at scale.
Want to scale your email program without increasing compliance risk? Talk to our team.
In this customer story, Jisc explains how they scaled complex email operations while maintaining control, compliance, and performance using Adestra Professional Services. Jisc is the UK’s national body for digital technology in education and research, managing complex email communications across multiple audiences.
Key Moments
0:00 – The challenge with scaling email governance
0:30 – Why multi-team email programs get complex
1:20 – How Jisc approached governance and control
2:40 – What changed with expert support
4:00 – Results and outcomes
The Challenge
Jisc operates a complex email environment spanning multiple brands, teams, and audiences—where email governance, compliance, and program management become increasingly difficult to maintain.
- Managing email across B2B and B2C audiences
- Ensuring GDPR compliance and data governance standards
- Supporting internal users with varying levels of expertise
How Adestra Helped
Adestra Professional Services acted as an extension of Jisc’s team—helping improve email governance, compliance oversight, and operational control across complex email programs.
- Support for automation, templates, and conditional content
- Real-time assistance via live chat and help desk
- Supporting consistent execution across teams and reducing operational risk
Talk to one of our Adestra experts, book a short demo with our team.
Outcomes
With improved email governance, compliance, and program control, Jisc was able to scale their email operations without increasing risk.
- Consistent performance across campaigns
- Faster execution through improved workflows
- Greater confidence in delivering compliant, high-performing email campaigns across teams
See how our email deliverability and governance services support high-volume senders. Talk with one of our Email Engagement Experts.
Why This Matters
For organizations managing email governance, compliance, and multi-team email execution, software alone is not enough. Without structured oversight, email programs become harder to scale efficiently while maintaining deliverability and regulatory compliance.
This example shows how combining platform capabilities with expert services enables teams to scale efficiently—without compromising compliance or control.
Here is the full transcript
My name is Richard Tatnell. I’m Head of Engagement Delivery at Jisc, the national body for digital technology in education and research.
We have a complex organisation.
We do a variety of different things—from event marketing to critical communications to a wide range of newsletters.
That means we’re working across many different audiences, including both B2B and B2C.
Scaling Communications across a Complex Organisation
We’re always looking for ways to become more efficient and effective in what we do. More often than not, Adestra has an answer that helps us improve our communications.
This might includes:
- Automating communications
- Developing more sophisticated templates
- Using complex conditional content.
Whatever we’re trying to do, Adestra usually has a solution that helps us become more effective.
Support and Real-time Help
One of the standout features for me—and the reason I recommend Adestra to peers in the sector—is the chat function.
It is incredibly useful and places Adestra ahead of other email providers.
Even after almost ten years of using the platform, you still encounter situations where you need guidance.
Being able to speak to someone instantly is invaluable. It saves time, removes delays, and helps us stay productive.
Compliance, Governance, and GDPR Confidence
In education and research, we have a responsibility to demonstrate compliance, security, and alignment with GDPR.
Using Adestra gives us confidence that this is fully covered.
We apply a two-year data retention policy, which is handled within the platform. We also ensure compliance with regulatory requirements through Adestra’s sending and governance controls.
This provides reassurance both internally and in how we support our members.
Performance and Outcomes
We manage a suite of newsletters across different audiences and seniority levels.
These newsletters consistently outperform industry benchmarks for:
- Open rates
- Click-through rates
This is important when demonstrating value to internal stakeholders.
We are always looking for ways to improve performance—whether through template optimisation, copy updates, or content strategy.
We can clearly see the impact of these changes through performance metrics.
Workspaces and Access Control
Within Jisc, we operate multiple brands, each within its own workspace.
This structure allows us to control access appropriately.
We can assign permissions for:
- Templates
- Campaigns
- Reporting
- Approvals
This ensures users only see what they need to see, improving both compliance and usability.
Reliability and conditional content
Adestra is incredibly reliable. Our critical communications always need to go out on time, and they do.
One of our favourite features is conditional content.
We use it every day to tailor messaging to different audience segments.
It allows us to deliver highly relevant content in a simple but powerful way.
Summary
Jisc improved email governance and compliance by introducing structured workflows and expert support, enabling them to manage complex, multi-team email programs without increasing operational risk.
Frequently Asked Questions
How does Jisc manage GDPR compliance in email marketing?
Jisc uses Adestra to ensure GDPR compliance through structured data retention policies, controlled sending processes, and secure email governance.
How does a large organization manage email across multiple brands?
Jisc uses separate workspaces within Adestra, allowing each brand to operate independently while maintaining central governance and control.
What is conditional content in email marketing?
Conditional content allows marketers to tailor email content dynamically based on audience segments, improving relevance and engagement.
Learn more how Adestra helps other brand managing high volume, high importance GDPR compliant email communications across multiple audiences isn’t just about sending campaigns—it’s about reliability, governance, and having expert support when complexity increases.