Purpose built eCommerce and retail Email marketing Software

Retain customers, reward brand loyalty, and proactively communicate with your customers with personalized and automated email programs.

Request a demo

Woman reading email sent through automated retail email marketing software

Convert casual shoppers into loyal repeat customers

Designed to deliver a personalized experience to every customer, Adestra allows you to turn one-time buyers into lifelong brand advocates.


  • Dynamic content and personalization is made easy, resulting in your customers feeling that personal touch
  • Promotion codes and referral programs help to drive more conversions
  • Automate loyalty program member offers, reminders, and point balances
  • Communicate new products, locations, hours, and contactless purchase/delivery options
  • Machine learning delivers personalized recommendations
  • Integration with the BlueVenn Customer Data Platform to personalize every email using 100% of your data
Person reading an email generated through automated retail email marketing software

Say goodbye to abandoned carts & hello to personalized up-sell and cross-sell conversions

Whether your customer is a first-time buyer, has abandoned their cart, or makes multiple purchases, you can automate beautiful emails to engage with them at every point of their journey using our drag-and-drop automation builder.

  • Deliver cart-abandonment emails to recover conversions
  • Conversion tracking features give you the information you need for retargeting and post-purchase campaigns
  • Promote online and in-store offers, vouchers, and sales
  • Integrate to your eCommerce site and pull products and offers through to emails using RSS and XML feeds
  • Report on cart abandonment and create triggered messages with up to 26 split testing options


What’s stopping customers from completing checkout?


Average increase in revenue per email delivered


Increase in gross profit per customer as a result of Adestra personalized campaign


Overall increase in revenue via email

Naked Wines drives customer loyalty with automated, personalized emails using Upland Adestra

View case study

Ready to get things done?

Let’s get to work