The 6 Ws Framework for Personalization
Learn how to build a smarter personalization process.
How do you deliver meaningful experiences?
Customer experience is one of the last frontiers for brand differentiation, and consumers want that experience to be personalized. But marketing personalization is difficult…or is it?
It all starts with the right framework. With a process in place, intelligent personalization becomes more attainable, manageable, and ultimately, successful.
This guide shows you how to create a scalable personalization process through the 6 Ws you learned in school:
- Who
- What
- Where
- When
- Why
- hoW (go with it)
Download our guide on how to create a effective, efficient personalization process that benefits your brand and your customers.
More resources
15 signs your ESP isn’t working for you
Ever feel like your current Email Service Provider isn't quite hitting the mark? Settling for a subpar platform that fails to meet your needs is preventing you from achieving the success your email campaigns are capable of.
OL Connect for Manufacturing
Explore how OL Connect offers manufacturing companies powerful document composition and automation capabilities to optimize operations and boost productivity.