5 Tips for Globalization

Last week we had the great pleasure of hosting a webinar with the American Marketing Association and Nataly Kelly, VP Marketing at Smartling, a leading SaaS translation technology company.

In a survey of CMOs, 92% currently manage regionally-focused sites in addition to their main corporate site. The survey also found:

Managing Multiple Regional Websites

• About 25% manage 3-5 regional websites
• Almost 50% manage 6-20
• And 15% manage 21 or more

More than half of surveyed marketers said that between 20-60% of the content on their regional websites is out-of-date or behind at any one time. Many cite they lack the technical resources to build, maintain, and enhance regional sites. (Source: Limelight)

The average volume of content translated grew by 88 percent in the past 12 months

• 50 percent of companies are translating into at least six languages, which is double the number of languages they were translating into one year earlier
• A full quarter of companies translate into 15 or more languages (Source: Smartling)

With the right technology, marketers can successfully globalize their websites and ensure that each regional online and mobile website is delivering a digital experience that reflects their brand and that will ultimately help convert prospects into buyers.

5 Tips:

1. Design for Internationalization
2. Tone Matters
3. Localize Content
4. Leverage Multimedia
5. Choose a WCM Platform

For more information on how to create a globalization strategy and to select the technology, you need to execute your strategy, watch the on-demand webinar, Charting the Course for Website Globalization.