Email marketing software for publishers
Grow and engage your audience at scale with email and audience development software built for media & publishing.
Drive more impact from your email campaigns
Send more emails with less effort
Email automation that makes it easy to reach your target audience with the right message, at the right time
- Automate some or all of your email assembly and deployment processes
- Use integrations with WordPress and other content management systems to populate content without leaving your CMS
Build audience relationships that last
Turn casual site visitors into your biggest fans with our Audience Development tools
- Endlessly customize your active capture widgets to achieve rapid growth without harming the user experience
- Deliver relevant email content by turning your gathered first-party data into actionable audience segments
Grow your audience.
Our audience development tools maximize your direct audience with email capture and browser push.
Engage your audience.
With actionable first-party data and the ability to reconcile audience identity across devices, you can deliver personalized experiences.
Monetize your audience.
Our turnkey advertising and subscriber monetization options enable you to diversify your revenue streams.
We are seeing much better deliverability and higher Open and CTRs since moving to PostUp. In my experience very few technology vendors live up to their promises, and so far, PostUp meets and in many cases exceeds our expectations.
Dave Leskusky
President, NAPCO Media
Webinar: Why Email is Key to Marketing ROI
Discover the benefits of email and how you can drive more value from your email program.
Delight your audience with the content they crave.
Get the features you need to make your email programs a success.
Newsletter Automation
- Deploy newsletters, marketing emails, and other messaging with ease
- Build newsletters with ease using the WYSIWYG editor
- Choose self-service solutions, or tap into our email expertise to handle your campaigns and strategy
Breaking News Alerts
- Send targeted alerts based on reader interests
- Send instant updates via email, browser push, or SMS
- Automate your news alerts to deploy when breaking articles are posted
Personalization & Targeting
- Send targeted emails based on the content your subscribers consume
- Serve up dynamic content, personalized with user data points
- Personalize email content through our Parse.ly integration
- Target users by device, location, and onsite behavior to deliver the most relevant messaging
Optimization
- Preview emails across devices/clients with render testing prior to sends
- A/B testing that automatically deploys winning email version
- Optimize your emails for maximum deliverability with seed testing
Reporting & Analytics
- User-friendly data visualization with baked-in Tableau reporting
- Prevent bots from skewing metrics with click quality mitigation
- Analyze email data alongside site data with our Google Analytics integration
Email capture
- Personalize capture based on user behavior
- Integrates with your Google Analytics
- Flexible, drag-and-drop capture forms maximize email list growth and first-party data collection
- Deploy mobile-optimized capture widgets, sliders, and lightboxes customized to your site branding
Elevate your customer experience.
Pair Upland PostUp with other products for engaging customers across every marketing touchpoint.
Need more support? We’ve got you.
Our cost-effective Premier Success Plans offer dedicated account management, expanded support hours, personalized training, custom integrations, and more.
Resources to drive impact
Why Email Is the Key to Marketing ROI
Email continues to be the most effective one-to-one communication tactic for most marketers—and it’s more important now than ever.
Be an Email Testing Rock Star
Making testing a core part of your email program can make you a rock star marketer.
Email Marketing Industry Census: Key Sector Report
It’s time to take action and we can help. Use the valuable data you have at your fingertips, cherry-pick the key tech available, move ahead with automation projects, and start on the journey to build a better customer experience. Your customers will thank you for it.