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Our Approach

Email and Audience Development for Media & Publishing

Engage Audiences at Scale

Engage your audience at scale with powerful email automation, analytics, and deliverability solutions.

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Audience Development Customer Success Stories

Achieve Publisher Success

Take a look at our case studies to see why publishers choose Upland PostUp to grow and engage their audiences.

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Email Marketing Software for Publishers & Media

Build Lasting Relationships

Upland PostUp provides media & publishing organizations with a solution to connect with audiences through email and browser push.

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Deliver engaging audience experiences at scale

Enterprise Email Solutions

Use behavioral data to target your email, browser push, and on-site audiences with the most relevant content.

Full-Service Audience Growth

Grow your known audience and collect actionable first-party data with Upland’s audience development solutions.

Positive Business Outcomes

Supplement publisher revenue by using email to deliver targeted audience segments for advertisers, drive site traffic, and nurture paid subscribers.

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An Email Platform for Publishers

Built with media and publishing in mind, Upland PostUp’s software features flexible editorial workflows, a powerful automation toolbox, robust integrations, and lifecycle marketing solutions to help publishers build lasting audience relationships.

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“We are seeing much better deliverability and higher Open and CTR’s since moving to PostUp. In my experience very few technology vendors live up to their promises and so far, PostUp meets and in many cases exceeds our expectations.”

– Dave Leskusky | President | NAPCO Media

“What really struck me was the flexibility of the system and the flexibility of the company. They are nimble. I was just really impressed by their willingness to do whatever it took to help me get my email program to where I wanted it to go.”

– Wendy Yu | Senior Director of Marketing | Kabam

“PostUp gets publishing. They’ve saved us tons of time, from curation of newsletters to our ability to run reporting and do analysis with the click of a button.”

– Executive | Apartment Therapy Media

PostUp Email Marketing Resources

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eBook

The Big Book Of Email HTML Hacks

Solutions to common email development problems.

eBook

8 Tips for Mobile Email Design

Build emails that engage your audience across devices.

Solution Guide

Email Audience Enrichment Guide

Establish audience identity, collect actionable first-party data, and maximize email revenue…

Lookbook

Audience Development Lookbook

Get inspired with these examples of high-performing email capture.

eBook

How to Be an Email Testing Rockstar

Design and execute meaningful email tests with this chart-topping guide.

Solution Guide

Deliverability Solution Guide

Learn how Upland’s deliverability experts get more email to the inbox.

Maximize Your Software Investment with Upland PostUp Premier Success Plans

Upland PostUp Premier Success Plans eliminate the need for costly custom services and build a solid foundation for your success. Platinum is our top-tier plan, and it provides your business with the highest level of experience and value.

Premier Success Plans