Sage is a global leader in cloud business management solutions for finance, HR, and payroll. As Sage’s sales team grew, it also outgrew its existing in-house customer reference management tool and processes.

Sage partnered with Upland RO Innovation to take its Sales Customer Reference Program to the next step. There were two primary goals: First, provide sales reps with faster access to more reliable references across Sage’s extensive products and services. Second, make program participation an enjoyable experience for Sage’s customers.

The Sales Customer Reference Program has since created a scalable model for long-term success and nurtured stronger customer relationships. The program enables sales reps to confidently connect prospects with high impact customer references and success stories, delivering proof at every phase of the sales process.

Download the success story to learn how Sage scaled its customer reference program and delivered impactful customer references with Upland RO Innovation.

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Sage’s customer success highlights:

• • • Trending to influence 30% of new sales and double monthly recurring revenue year over year.
    • 85% reduction in time spent by sales reps searching for a reference.
    • 800+ customer references across verticals and personas.
    • 30 customer references delivered per month on average.

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