Activate the most effective customer references at the right time to drive differentiation and close deals faster.
Access & Manage
Manage your customer references and assets in one central library. Give your organization access to customer advocates while protecting relationships and preventing overuse.
Activate & Engage
Activate the most effective references at the right time in the buying process by engaging customers based on their interests. Share content in context with customizable microsites.
Track & Measure
Connect customer references and marketing content to revenue influenced. Receive real-time alerts when buyers engage with content, so sales can follow-up at the optimal time.
A Comprehensive, Intuitive Customer Reference Solution
Close More Deals Faster with Trusted Customer Voices
RO Innovation empowers revenue teams to create, deploy, manage, and measure targeted customer reference and marketing content, so they can win more deals faster. Users can access RO Innovation from leading CRMs, such as Salesforce and Microsoft Dynamics, or directly via an intuitive standalone interface.Watch an Introduction
“Marketo’s customer reference program has influenced tens of millions of dollars in revenue. RO Innovation is key to helping us deliver this level of impact on the business.”
Kevin Lau, Sr. Customer Marketing Manager, Marketo
“RO Innovation is our global sales enablement platform. With its Marketo integration, it’s the holy grail of B2B Marketing, enabling account-based marketing on-the-fly.”
Chris Adlard, Global Customer Advocacy Manager, Misys
“RO Innovation has revolutionized our reference program. It’s crazy to think how long we used inefficient spreadsheets. With RO Innovation, I have a system that integrates seamlessly with Salesforce and is far easier to manage. RO Innovation’s decades of experience matter.”
Liz Pedro, Director of Customer Advocacy, Five9
RO Innovation ResourcesView all »
A Vision for More Tightly Integrated Sales Workflows
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Asking for Customer Testimonials [Best Practices]
How do you go about getting customers to provide testimonial quotes or...
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