Leverage the right customer reference at the right time to differentiate value and close deals faster.
Access & Manage
Manage customer references within a centralized library. Give your organization access to customer advocates and protect customer relationships from overuse.
Activate & Engage
Activate the right customers at the right time throughout the buying process by intelligently engaging them based on their interests. Create and send pre-packaged microsites in a few simple clicks.
Track & Measure
Tie marketing content and customer references to new revenue. Receive real-time notifications on buyer engagement and identify content gaps in near real-time.
Robust, User Intuitive Platform
The RO Innovation platform is the fastest and easiest way to create, deploy, manage, and measure customer reference and sales enablement content. Seamless integration with your existing tools paired with mobile sales enablement capabilities set your Customer Success, Sales, and Marketing teams up for success.Take a Tour
“The Marketo Customer Reference program alone has influenced tens of millions of dollars in revenue. The RO Innovation platform is key to helping us deliver this level of impact to the business.”
– Kevin Lau, Sr. Manager, Customer Marketing, Marketo
“RO Innovation is the global sales enablement platform. With its integration with Marketo, it’s the holy grail of B2B Marketing. It’s account based marketing on the fly by sales. It’s very cool.”
– Chris Adlard, Global Customer Advocacy Manager, Misys
“The RO Innovation platform has revolutionized our reference program. It is crazy to think how long we had used Excel spreadsheets to do this! With RO [Innovation], I have a system that seamlessly integrates with our Salesforce CRM and is so much easier to manage. Trust the experts at RO [Innovation] – their decades of experience matters.”
– Liz Pedro, Director of Customer Advocacy, Five9
RO Innovation ResourcesView all »
A Vision for More Tightly Integrated Sales Workflows
The rapid growth of the sales enablement software market demonstrates how it...
Asking for Customer Testimonials [Best Practices]
How do you go about getting customers to provide testimonial quotes or...
Customer Reference Handbook
Learn more about the moving parts that go into building a customer...
The modern B2B buying journey has evolved and has created some hard...
Sales Presentation Tip: Focus on 5 Main Presentation Factors
A sales presentation is critical because it shapes product or service impression,...
Best Practices: Creation and Optimization of Your Customer Reference Program
Building a customer reference program helps you both protect and utilize your...