Leverage the right customer reference at the right time to differentiate value and close deals faster.

Access & Manage

Manage customer references within a centralized library. Give your organization access to customer advocates and protect customer relationships from overuse.

Activate & Engage

Activate the right customers at the right time throughout the buying process by intelligently engaging them based on their interests. Create and send pre-packaged microsites in a few simple clicks.

Track & Measure

Tie marketing content and customer references to new revenue. Receive real-time notifications on buyer engagement and identify content gaps in near real-time.

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Robust, User Intuitive Platform

The RO Innovation platform is the fastest and easiest way to create, deploy, manage, and measure customer reference and sales enablement content. Seamless integration with your existing tools paired with mobile sales enablement capabilities set your Customer Success, Sales, and Marketing teams up for success.

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RO Innovation Resources

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A Vision for More Tightly Integrated Sales Workflows

The rapid growth of the sales enablement software market demonstrates how it...


Asking for Customer Testimonials [Best Practices]

How do you go about getting customers to provide testimonial quotes or...


Customer Reference Handbook

Learn more about the moving parts that go into building a customer...


Peer-to-Peer Selling

The modern B2B buying journey has evolved and has created some hard...


Sales Presentation Tip: Focus on 5 Main Presentation Factors

A sales presentation is critical because it shapes product or service impression,...


Best Practices: Creation and Optimization of Your Customer Reference Program

Building a customer reference program helps you both protect and utilize your...