Upland Software, a web content management provider for B2B and B2C, has received a patent for its Clickability platform’s ability to test web visitor segmentation and profiling.
This is the company’s fourth patent for its website personalization and targeting solution, called Website Marketing Acceleration (WMA). In the tests covered by the new patent, marketers can try out their messages with specific site visitors on the actual site, such was whether the right content is being presented at the right point in the buying process. But WMA allows such testing without polluting the site analytics data.