White Paper

CMOs and CIOs: Breaking Down the Barriers to Achieve Transparency

As economic uncertainty remains, organizations are under constant pressure...

As economic uncertainty remains, organizations are under constant pressure to do more with less. The good news is that enterprises are gaining higher value from today’s technology, especially fundamental infrastructure and applications technologies, as the cloud-based delivery model continues to gain acceptance with its inherent cost optimization and increased performance levels. During this era of IT service delivery transition, business needs and technology requirements are changing constantly, and many companies have experienced a growing disparity between their IT departments and other business functions.

“By 2017, the CMO will control and spend more on technology than the CIO.”

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