Email Audience Enrichment Guide

Establish audience identity, collect actionable first-party data, and maximize email revenue…
…all using the technology you already have.

For publishers, knowing user identity is the first step to provide value for audiences and advertisers, but that’s easier said than done.

Fortunately, while users may switch devices, their email address stays the same. That’s why PostUp uses email to reconcile audience identity and learn more about that audience.

With email audience enrichment, you can establish audience identity, unlock first-party data, and make that data actionable—in the inbox, on your site, and even on the Google Ad network.

From personalized content to highly-targeted promotional email, a richer picture of your email audience allows you to drive maximum audience value.