Sales & Marketing

Engage Customers and Deliver More Sales Pipeline Faster

Upland Sales and Marketing solutions supercharge growth through technology that improves customer responsiveness and engagement, reduces sales cycle times, and improves the collaboration between sales, marketing, and other customer-facing departments.

Adestra
Enterprise-Grade Email Marketing, Automation, & Analytics

How it helps:
Enterprise-grade customer engagement technology brings together email, marketing automation, and customer data and analytics into a powerful solution.

Key business value:
Cloud-based platform enables personalized customer communications and the design and automation of multi-faceted campaigns in an intuitive visual environment.

Primary Industries:
Restaurant and Retail, Travel, Media and Publishing, and Nonprofits

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Altify
Customer Revenue Optimization

How it helps:
Automates the selling process by defining a set of actions for sales reps and managers to follow, enabling organizations to build customer contacts, qualify deals, identify new and up-sell opportunities, and improve overall sales execution with guided selling.

Key business value:
Built natively on Salesforce, Altify combines a deep understanding of sales strategy and best practices, sales methodology, and applications with artificial intelligence to help drive sales.

Primary Industries:
Technology, Manufacturing, Healthcare, Life Sciences, Services, Telecommunications, and Finance/Fintech

Learn more about Altify »

team of young people collaborating around a computer monitor

Clickability
Enterprise Web Content Management (CMS)

How it helps:
Offers a powerful and flexible platform for today’s marketers and publishers to publish and manage content globally, personalize customer experiences, integrate campaigns across multiple channels, and swiftly implement new marketing initiatives.

Key business value:
Clickability is so powerful and easy-to-use that even very small technical teams can support complex, large scale and large scope websites.

Primary Industries:
Software & Hardware, Media & Entertainment, Manufacturing, Utilities, Insurance

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Kapost
Content Operations for Sales & Marketing

How it helps:
Provides advanced end-to-end content operations, orchestrating all stages of content planning, production, and distribution and ensures the delivery of strategic messaging in a consistent, yet personalized manner.

Key business value:
Kapost’s cloud-based content operations platform unites revenue teams to speak in one voice across the customer journey by streamlining the content development process at scale.

Primary Industries:
Technology, Manufacturing, Healthcare, Financial Services

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Mobile Messaging
Enterprise Mobile Messaging & SMS (A2P SMS)

How it helps:
Provides communications teams, marketers and program managers an enterprise class platform for planning, executing, managing and analyzing complex mobile messaging campaigns.

Key business value:
Delivers broad reach and personalized engagement on the device people use most: their mobile phones, improving program outcomes & engagement levels: 99% of all texts are opened and average response time is 90 seconds.

Primary Industries:
Healthcare, Government, Non-Profits and Advocacy, Consumer Brands, Media & Entertainment,Business Services, Restaurants, Retail

Learn more about Upland Mobile Messaging »

PostUp
Email and Audience Development for Media and Publishing

How it helps:
Provides solutions to develop and grow audiences, drive deeper audience engagement, and monetize communications channels by generating new advertising and subscription revenue streams.

Key business value:
Turns first-party data into actionable audience segments, enabling highly targeted promotions to maximize the reach and impact of communications.

Primary Industries:
Media and Publishing

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Qvidian
RFP and Sales Proposal Automation

How it helps:
Delivers intelligent workflows and improved sales effectiveness through a highly secure and scalable proposal automation solution. Helps organizations access and manage their content, collaborate and create documents, and track and measure outcomes.

Key business value:
Automates proposals and RFP responses, improves collaboration and productivity across the organization, reduces RFP response times, and increases revenue by efficiently building winning client-focused documents including: RFPs/RFIs, sales proposals, security and due diligence questionnaires, presentations, SOWs, and sales playbooks.

Primary Industries:
Business Services, Financial Services, Insurance, Healthcare, Technology, Telecommunications

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Rant & Rave
Cloud-Based Customer Engagement Solutions

How it helps:
Enables users to capture, analyze, and act on real-time customer and employee feedback across multiple channels including SMS/mobile, email, web, and social media.

Key business value:
Uses powerful natural language processing to measure user sentiment in real time and extracts actionable customer insights to drive better outcomes. A robust reporting platform ensures frontline staff and marketing teams drive more effective customer engagement programs throughout the customer lifecycle.

Primary Industries:
Energy, Utilities, Retail, Hospitality, Entertainment, Finance, Public Sector, Business Services, Telecommunications, Managed Services, Transportation, and Logistics

Learn more about Rant & Rave »

woman in customer service wearing a phone headset

RightAnswers
Knowledge Management (KM) for Customer Service

How it helps:
Provides a centralized cloud based knowledge hub to power all your customer contact channels. User-friendly templates enable every member of your organization to contribute to the knowledge base. Integrates seamlessly with CRM systems like Salesforce.com, and NetSuite as well as with multiple content sources like SharePoint and FileBound.

Key business value:
Delivers the right answer to the right person at the right time, making your newest customer contact agents as productive as your best and most experienced agents and transforms the customer support experience resulting in happier, more loyal customers and team members.

Primary Industries:
Large Enterprise Call Centers, Banking & Financial Services, Utilities, Business Process Outsourcers

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RO Innovation
Customer Reference and Sales Enablement

How it helps:
RO Innovation simplifies the management of customer references, turning the advocacy of satisfied customers into highly effective sales assets.

Key business value:
RO Innovation helps accelerate sales cycles, provides the intelligence to drive smarter marketing spend, and enables Customer Success, Sales, and Marketing organizations to deliver correct, timely content throughout the buying process.

Primary Industries:
Business Services, Financial Services, Technology, Telecommunications

Learn more about RO Innovation »