Upland Kapost Named a Niche Player in 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms

March 22, 2023 3 minute read

Team Upland

Kapost’s integrated content operations software helps global go-to-market teams seamlessly connect multiple product lines, teams, and regions.

Content operations management for B2B go-to-market teams remains core focus

Kapost was once again recognized in the 2023 Gartner Magic Quadrant for Content Marketing Platforms for its integrated content strategy product.

“We’re thrilled to have Kapost recognized again by Gartner in the 2023 Magic Quadrant. We strive to provide B2B go-to-market teams and their partners the edge they need to connect content strategy with execution,” said Mattie Britton, Head of Product for Kapost at Upland. “Kapost is designed to help clients easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. ”

Content operations that connects go-to-market strategy and execution

Kapost provides a single location for B2B sales, marketing, and customer success teams to plan, produce, distribute, and analyze content. Integrations with foundational MarTech software, such as marketing automation, CRM platforms, CMS systems, and social media, means customers can more accurately keep track and report on large volumes of content and campaigns happening at the same time.

Key capabilities include:

  • Go-to-market alignment: Close the gap between B2B strategy and execution. Unite teams with a central view of all campaigns in flight and deep understanding of how content is performing, tying ROI to initiatives.
  • Multi-channel distribution: Content can be read, watched, or heard. Make it easy for people to create a wide range of customizable content types and find information when they need it so they can quickly deliver the right content, to the right audiences, at the right time in the customer’s journey.
  • Consistent content delivery: Your brand identity is everything. Develop and maintain your brand promise in every single campaign with powerful operational workflows and governance policies that support the way your business runs.

Leading global go-to-market teams use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.

Learn more about Kapost here: https://uplandsoftware.com/kapost/


1 Gartner, Magic Quadrant for Content Marketing Platforms, A. Salley, T. Payne, P. Orup Lund, J. Suleski, April 22, 2022


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