Success Story

SEIU drives massive membership growth and significant legislative impact with Upland Mobile Commons

SEIU’s success in growing their membership and mobilizing their members and workers to take political action, powered by Mobile Commons, reminds us of the power of mobile messaging and the potential it has to inspire real change.

Service Employees International Union (SEIU), a U.S. labor union representing more than 2 million members and workers, harnessed Upland Mobile Commons to expand their digital engagement strategy. Addressing their goals of growing their membership and empowering member-legislator communications, Mobile Commons fueled an impressive addition of 15,000 members in a year.

Additionally, features like mConnect and mData enhanced legislative interactions, driving 27,000 calls and guiding voters to polling stations, crucially impacting the 2020 elections.

How Mobile Commons helped this leading U.S. labor union:

  • Add 15,000 union members in one year
  • Activate 1200 volunteers across crucial swing states in 2020 election
  • Make 27,000 legislator calls by members prompted by SMS campaigns

Download the case study