Immediate Media reduces unsubscribes using Adestra’s Preference Centre
Immediate Live (part of Immediate Media) is the UK’s leading organiser of unmissable consumer events. They use Upland’s powerful email platform, Adestra, to connect and inspire their audiences to attend their premium, passion-led events and experiences to share, learn, and participate in their connected interests.
Immediate Media is the home to the biggest and most loved lifestyle brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra, and BBC Gardeners’ World Magazine. Immediate’s iconic brands reach 21m people every month through its world-class magazines, innovative digital products and exciting live events.
Learn how they utilized Upland Adestra to see these incredible results:
- 10% retention rate of subscribers who were going to opt-out entirely of all communications
- 69% of subscribers provided insight as to why they opted-out, giving the team valuable knowledge to retain more subscribers
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