Informa drives increase in email engagement using Adestra’s powerful testing capabilities
Informa’s Connect Real Estate team has a unique and dedicated group of attendees across their events throughout the year. They know that these attendees see a lot of email content so they launched a test strategy to help them uncover how to make their emails stand out in the inbox and achieve more opens & clicks.
Informa PLC used Upland’s Adestra to action a strong testing strategy to improve their email KPIs. To do this, they utilised Adestra’s powerful testing capabilities (including multivariant testing and Personal Delivery Time) for their existing events program. The result? Informa’s Connect Real Estate team saw both an increase in their email engagement rates plus a higher rate of attendees at their events.
Download the case study to learn how Informa accomplished:
- 3.5% average increase in click-through rates
- 29% increase in confirmed event attendees
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