10 Must-Read B2B Marketing Blog Posts of 2016

4 minute read

Upland Admin

With 2017 only 12 days away, consider this your New Year’s Resolution: Become a marketing pro by regularly reading cutting-edge content from B2B thought-leaders.

We’re here to help make the resolution a reality.

Before you curl up with a good book next to the fireplace, check out these top 10 best blogs from 2016 that’ll jump-start your reading list, along with how you’ll refine your B2B marketing strategies as we enter the new year. Happy reading!

“7 Steps to Building a Content Marketing Culture That Works”
Content Marketing Institute

Long gone are the days when content was only used for marketing. With the scale of content production across large teams (e.g., sales, product, customer success), it’s critical your company builds a culture that unifies everyone to central content goals.

“12 Great Examples That Prove the Power of Repurposing Content”

We’ve said it before, and we’ll say it again: less is more. Instead of producing a ton of content that’ll likely go to waste, see some compelling examples that show how effective it is to repurpose and reuse content instead of consistently writing from scratch.

“Why Most Newsletters Fail”

Email marketing is an essential strategy for B2B marketers—but only if done right. With billions of emails sent out daily, how can you cut through the noise and send a newsletter that sticks? You may just find all the answers you’ve been looking for in this article.

“Ready, Set, Gold: 4 Skills that Marketers Need to Master”

This blog post was published around the Olympics, taking some of the top skills from the world’s best athletes and applies them to yes—marketers. Read this, and you’ll always be getting gold on the B2B podium.

“How to Play the Game of Content Land and Win [Infographic]”

If content is king, then content visualization is most certainly queen. This infographic may be your ticket to figuring out how to win the visual content game in 2017. Journey through the “static city, “interactive forest,” and “live motion mountain” to see how visualization can work for your content.

“Conversations with CMOs: What’s Top of Mind?” 

This article provides great (and unique!) insight into what CMOs are thinking about. Marcia Trask, Research Director at SiriusDecisions, spent several weeks with marketing executives to find out what keeps them up at night. Account Based Marketing, planning, and change management, are just a few topics you might consider diving into in 2017.

“Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?

Even if you have a kick-ass email marketing plan in place, that could all go to waste with a poor subject line. See Moz employee, Isla McKetta’s, very own inbox, which she uses to decipher what types of email subject lines will lead to those all-important open rates.

“Simple Marketing Templates for Content Planning”

Our motto has always been to “work smarter, not harder.” The key to that starts with planning your content to avoid hiccups and roadblocks along the way. See a preview of these eight free workflow templates that’ll allow your team to produce the right content for the right buyer at the right time.

“How Much Content Does Your Marketing Team Actually Need?

The question buzzing in every marketer’s mind is about the quality and quantity of content. This blog post breaks down the debate and explains what matters when it comes to the amount of content you need, including how to decipher quantity for your content endeavors.

“Have Fun at Work. Are You Serious?”

We had to end with a fun one that you should also forward to everyone on your team, whether they’re marketers or not. In order the be challenged at work, and recognized for your success, gamification may be the answer to do better marketing work— and have fun while you’re at it.

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