The Business Value of Content Marketing [Webinar]

3 minute read

Upland Admin

There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. We can talk, talk, talk about content strategy and thought leadership all day, but when it comes down to it, you’d probably rather hear from someone other than a marketing software company, right?

Your wish is my command! I’m beyond excited to host a webinar this Friday with Drew Bailey of FedEx where we will give you the inside look into how he led their marketing team from content chaos to a seriously smart content operation. The secret sauce is in aligning people, process, and technology, but you’ll want to tune in for all the details on how their digital transformation lead to major ROI.

A short and sweet agenda for the webinar you won’t want to miss:

  • A simplified guide to B2B content operations
  • Why a content transformation is necessary
  • How people, process, and technology all contribute to the digital transformation
  • The business benefits and ROI that the FedEx team experienced

Webinar Date: Friday, April 28th at 10 am PT/1 pm ET.

Tune in for our hour-long webinar, The Business Value of Content Marketing, on Friday, April 28 at 9 am PT/12 pm ET, and hear from Paralee Walls, Kapost’s own Director of Content Marketing along with Drew Bailey, Manager of Content Strategy and Curation for FedEx Services.

We’ll share plenty of in-depth strategies and tactics to get you and your marketing operation on the road to success.

Click here to save your seat today!

Can’t make it? Don’t worry, go ahead and sign up and we will send you the recording!


Drew Bailey, Manager or Content Strategy & Curation at FedEx Services

Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice, and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. In his prior role, he managed the digital/email platform, and under his leadership, FedEx completed a global integration of all its email operations allowing for better targeted, relevant campaigns with the allowance for true segmentation, testing, and customer scoring—an effort that earned him the coveted FedEx Five Star award.

Paralee Walls, Director of Content Marketing at Kapost

Paralee Walls shapes the marketing strategy and develops marketing policies, programs, and systems to support the strategic direction of Kapost through content. Her passion is implementing best-in-class lead generation techniques and researching, developing, and writing about the next greatest content strategy. When she’s not noodling on delivering the right content for the right context at the right time, she’s hiking or snowboarding in the Rocky Mountains with her trusty goldendoodle, Albus.

The Business Value of Content Marketing [Webinar]

Save your seat today!

Learn from FedEx how people, process, and technology are the secret to digital transformation—and major ROI.

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