9 Mantras Content Marketers Should Live By

1 minute read

Upland Admin

Keeping colleagues (and yourself) motivated takes more than the occasional “inspirational speech” about teamwork and ambition and the “extra degree.”

To be successful, teams not only need to contribute to a stellar product, but align on principles that guide how work gets done. Facebook is famous for this, with mottos like “done is better than perfect” and “code wins arguments” to represent their hands-on, trial-by-fire approach to product development.

The below SlideShare is a reminder of our mission as content marketers. They’re mottos we can draw upon and work by. Share them online, print them for your office space, circulate them to your colleagues—and by all means, share any of your favorites not mentioned in this deck with us!

“You can’t wait for inspiration. You have to go after it with a club.”
“Move fast and break things.”
“More isn’t always better.”
“The road to hell is paved with adverbs.”
“Marketing without design is lifeless and design without marketing is mute.”
“Make the customer the hero of your story.”
“Everyone is not your customer.”
“Buyers care about their own lives, not our products. Content should reflect this dynamic.”
“Innovation distinguishes between a leader and a follower.”

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