According to Forrester, online communities are one of the most influential tools in a B2B marketer’s toolkit; 55 percent of B2B marketers plan to increase use of communities on their website in lead generation efforts, while 46 percent plan to do the same to nurture leads. This is why we were excited to announce our integration with Jive last year and are now just as thrilled to announce our newest integration with another behemoth in the online community space, Lithium.
Lithium is an online community platform used to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. The Lithium integration enables Kapost customers to ideate, create, and collaborate on content intended for communities which can then be seamlessly published directly to their Lithium based communities. To see how our Lithium integration helps Kapost customers create engaging community-based content geared at driving more leads for their businesses, check out our help article.