Recently I co-hosted a webinar with Oktopost entitled “Do More with Less! A Detailed Look at Repurposing Content“. I was initially hesitant to tackle the subject, as a quick search revealed that thousands of articles and resources — some of them from Kapost — about this topic existed already.
I quickly realized, however, there’s a reason we continue to talk about creating content pillars and reusing and recycling content. Many companies are still struggling to put this all into action.
There’s still plenty of confusion surrounding the appropriate way to repurpose content, including what that phrase even means.
So, I’ve decided to compile the most actionable resources I could find on the topic and share them with you here. If you have any of your own to share, please join this conversation in the Kapost Community and let us know!
So wait, why are we talking about this again? This is why.
This post demonstrates the business value of content pillars and repurposing, sharing how Five9 created 63 different assets from an eBook, leading to 3x the closed deals from prior campaigns.
Reusing or repurposing content is not as simple as copying and pasting. It requires strategic thinking and imagination. This post is a must-read before getting started.
Why does as much as 70% of content end up in corporate landfills? Why do only 38% of marketers feel effective at content marketing? This post answers those questions and talks about establishing a content marketing operation, capable of understanding each stage of the buyer’s journey, anticipating their needs, and addressing the bigger organizational needs.
Sometimes creating new content is really as simple as finding ways to provide a fresh take on older content.
This post provides another angle on what we call the content pillar approach. A favorite thought from it “you could also modify content for different target audiences, which is a form of repurposing that is more about personalization than just getting extra mileage out of your content.”
What if you’re actually pretty good at repurposing your content, but you struggle to get visibility into the new pieces? Often it’s great to look outside your owned channels for different places to distribute.
Looking for specific ideas on how to turn one piece of content into many? This post has ’em.
An excerpt from the epic “The Complete Guide to Building Your Blog Audience”, this posts includes visuals drawn from real life examples of content repurposed.
You may have heard 2015 referred to as an important year for video marketing. Here’s how you take advantage.
Sometimes to repurpose your content successfully, you need the right tools. This list compiles some excellent ones.