Strategic planning is a nebulous idea. Does it mean a powerpoint presentation with big, fancy-sounding themes for each quarter? Does it mean laying out every single project your team is going to work on for the next 365 days? Something in between?
Now that we find ourselves surrounded by countless distribution channels, marketing tools, and empowered customers, it’s more important than ever to build a foundation for our marketing efforts.
So what exactly are the most important things marketers must consider when building strategic plans? And how can we ensure those hard-won plans are actually executed?
We recently released eight free, customizable planning templates to guide you through building a strong strategic vision, ensuring every piece of content is executed perfectly, and finally, monitoring the progress of your team.
Once you’ve plotted your course to success, check out the on-demand webinar featuring Kapost’s very own Paralee Walls, Director of Digital Marketing and Content Operations and Bricelyn Jones, Product Owner of Kapost’s Canvas app.
Together, they’ll discuss the biggest challenges facing B2B marketers today, how Kapost’s marketing team approaches strategic planning, and answer your burning questions.
Strategic planning isn’t a “set it and forget it” discipline. Whether you have a strategic plan firmly in place or need to build one from the ground up, this webinar is the place to start.
Kapost on Kapost: Strategic Planning Webinar
Listen to the on-demand webinar here.
Bricelyn Jones – Product Owner, Kapost
Bricelyn wears a few different hats on the product team. When she’s not driving the day-to-day project needs of what our design and engineering teams are executing, she’s planning out the future of Canvas. She makes it a priority to get away from her computer screen and backpack in all seasons with her trusted hiking partner, Milton the golden retriever.
Paralee Walls – Director of Digital Marketing & Content Operations, Kapost
An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost’s own Marketeer.