The Week in Content Marketing: MozCon, Short-Form Video, and More

1 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Even on Social Media, Marketers Must Provide Disclosure, Says Ad Group: An update from the Advertising Self-Regulatory Council reminds marketers who make claims about their products on social media sites to be mindful of the fine print and necessary disclosures. Via The New York Times

Why Short-Form Video Is the Future of Marketing: Five reasons why video will soon “dominate” your time online, making it an ideal format for marketers. Via Fast Company

The Six Best SlideShare Decks on Content Marketing: Michael Brenner rounds up his favorite presentations on content marketing, for your learning pleasure. Via B2B Marketing Insider

The State of Content Marketing: An Interview With the Speakers of #MozCon: The presenters at SEOmoz’s annual conference (which wraps today) share their insights into “possibly the most difficult web-marketing discipline of all.”¬† Via SEOmoz

Did we miss something that wowed you this week? Share it in the comments.

Reliable products. Real results.

Every day, thousands of companies rely on Upland to get their jobs done simply and effectively. See how brands are putting Upland to work.

View Success Stories