The Week in Content Marketing: The Content Boss, Traditional Journalism, AuthorRank, and More

1 minute read

Upland Admin

Photo Credit: Administrador Galeria Uninter via Flickr

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?: Discusses who to pick as your company’s “Content Boss,” yet stresses the importance of whole-team involvement in your content marketing efforts. Via Marketing Land

The Birth of Brand Journalism and Why Its Good for the News Business: Forbes recognizing the importance of brands to become publishers and the their shift from traditional journalistic processes to an agressive content marketing operation. Via Forbes

Social is the New SEO: Provides insight into Google’s AuthorRank and how your author’s reputation and criteria matters for search results almost as much as the actual content you are publishing. Via Christopher S. Penn

How Content Marketing Can Save The Book Industry: Urges publishers to create their own content marketing platform, whilst publishing books, to provide an on-going resource for their readers, grow their audience, and build a contributor network. Via Content Marketing Institute 

Did we miss something that wowed you this week? Share it in the comments.

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