The Week in Content Marketing: The Sales Funnel, Gene Simmons, and More

2 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Content Marketing: Are You Building a Reputation Within Social Media? An insightful view into starting your content operation and building influence in your market. Via Social Media Today

GE, General Mills, and Sears Explain Their Success in Content Marketing (Part 2): A second installment about the challenges and successes experienced by a group of Fortune 500 companies diving into content marketing. Via Forbes

How to Properly Deploy Content Marketing Into Your Sales Funnel: Without content marketing as the backbone of your funnel, it’s a wasted sales exercise that only produces a site map and wireframe for marketing. Learn how to blend both to create successful leads and sales. Via Kuno Creative

Five Content Marketing Lessons From Gene Simmons of KISS: Learn how Gene Simmons is reaching new audiences while engaging lifelong fans, a lesson for all content marketers. Via Marketo Blog

Demand Gen: Attract Before You Sell: Paul Costanza of Tendo Communications shares stories from great content marketing presentations he watched during DemandGen Report’s Content2Conversion conference and Eloqua’s Road to Revenue tour in San Francisco. Via Tendo


Did we miss something that wowed you this week? Share it in the comments.

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