One of the hardest part of a marketer’s job is keeping up with the latest trends and techniques of social media. Those shifty, mercurial sites seems to change by the minute—and it’s tough for busy revenue marketers to keep up with all the updates.

But some are worth calling out, considering, and working into overarching strategies.

Such is the case for a couple of big changes coming out of Twitter. Namely:

• Twitter Analytics (now available to the public),
• Twitter Cards (which have been around for a while), and
• Twitter Commerce (coming soon).

These three new(ish) features have the power to change the way marketers can (and should) leverage the platform. Especially for data-driven marketing departments and companies with an e-commerce product.

Learn more in our free 24-page whitepaper. Download it here.