Voices From Content Marketing World 2012

2 minute read

Upland Admin

Content Marketing World 2012 logo on The Content MarketeerOn Tuesday, the Kapost team packed up for Columbus, Ohio, to set up shop at one of our favorite conferences of the year, Content Marketing Institute’s Content Marketing World (#cmworld). The gathering draws some of the brightest content marketing professionals from around the globe, and this year’s event has attracted 1,000 marketing and public-relations pros from more than 20 countries.

Travis Arnold (on Twitter @travis_arnold), Kapost’s head of marketing, has been chatting up some big names in the crowd of dedicated enthusiasts and has posted a few videos to share with Marketeer readers. (Read about the Marketeer’s relationship with Kapost here.)

Jason Miller, Marketo

Marketo‘s social-media marketing strategist and content marketing evangelist (on Twitter @JasonMillerCA) on how content marketing and marketing automation go hand-in-hand: “It [marketing automation] gives you a channel to deliver your content to the right audience at the right time…through multiple channels.”

Jesse Noyes, Eloqua

Eloqua‘s managing editor (on Twitter @noyesjesse) dishes on where he finds inspiration for content: “Constantly, I’m just going to them [the internal experts at Eloqua] and asking them, ‘What are you working on? What are the topics that your customers are asking you about?'”

Luke Kintigh, Intel

Intel‘s social media strategist discusses how content has changed the social media landscape: “Having huge communities is challenging, but it’s forcing us to be more like publishers.”

Corey Lewis, Original9

Original9‘s managing editor (on Linkedin http://www.linkedin.com/in/coreylewis) talks about how content distribution has changed over the past few years: “Two years ago it [distribution] was basically social media, and put it on a blog and hope to pitch it out to a blogger, and then cross your fingers and pray.”

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