Last week, Kapost hosted the fourth webinar in our monthly Wednesday Webinar series. The topic of this month’s webinar was how to build out your editorial calendar. We reviewed how to build a content marketing strategy and stick to it. We defined ‘content pillars’ and how to know what content is best used as pillars. We also navigated the editorial calendar to learn how to track your content production and strategy.
This topic seems basic but so it was fun to dive a little deeper, share some best practices, and connect your calendar to your strategy. The full deck is published here. Please let me know if you have any questions about what we discussed in the meeting. I’m happy to set up a call to look at your organization’s strategy and suggest specific content to serve as your pillars.
The next webinar will take place on the Wednesday, June 5, at 10am PST/1pm EST. The goal of this series is to share various content marketing best practices and how to accomplish your content marketing goals inside Kapost. If there is a specific topic you’re interested in delving into, please submit your idea here. Until next month!