The B2B Product Marketing Playbook

What’s Inside?

• Plan a seamless go-to-market strategy across departments and teams
• Create a collateral development workflow that sparks accountability and visibility across stakeholders
• Distribute collateral effectively across sales teams and regions
• Optimize product launches to become even more targeted and data-driven

Want to Be a B2B Product Marketing All-Star? Get the Play-by-Play!

B2B product marketers keep sales, marketing, and product moving toward the same goal. But with so many players, it’s easy to drop the ball, resulting in lost deals, departmental blame games, and flimsy product messaging.

B2B product marketers face distinctly different challenges from other marketing functions—so we wrote a playbook exclusively for you.

Play smarter, not harder. Download your playbook now.