Kapost won the “Best Content Performance Management Solution” award in the 2020 MarTech Breakthroughs program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
“With an extremely crowded field within the MarTech space, Upland Software is breaking through with powerful cloud solutions that drive customer revenue, from demand generation through relevant and timely content, and on to customer advocacy,” said James Johnson, Managing Director at MarTech Breakthrough. “Upland Kapost empowers brands with a unified platform to deliver their key message to customers, delivering value at every touchpoint in the buying journey. We congratulate Upland on their well-deserved success and innovation in the MarTech industry and we extend our hearty congratulations for their 2020 MarTech Breakthrough Award wins.”
Upland Kapost enables advanced end-to-end content operations to help organizations better orchestrate all stages of content planning, production, and distribution, as well as ensure delivery of an organization’s strategic message in a consistent, yet personalized manner throughout the customer journey. Additionally, Kapost’s advanced analytics enables organizations to pinpoint hidden gaps in their content strategy, connect content performance to prospect conversion, and measure ROI.
Upland Qvidian was also a winner.