Research

State of Content Operations 2020

Helping marketers benchmark their content operations and outperform their goals.

How well are B2B marketing teams managing their content operations? Well, we analyzed data nearly 400 content strategists, demand generation specialists, digital marketers, ops professionals, salespeople, and more to find out.

Download the report to find out…

  • Benchmarks on content strategy, creation, and distribution.
  • Which best practices most teams overlook.
  • How well marketing teams are aligned with sales and one another.

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