Closing the Content Gap: How to Execute a Winning Strategy


What if Our Teams Only Created Aligned Content?

Let’s face it: There’s a big gap between the strategic plan we build and the content we actually produce. Why the disconnect? And more importantly, what can we do about it?

Leading marketers often say “content is a team sport.” But what happens when everyone is playing by different rules? Silos, operational headaches, inconsistent messages to the market, and off-brand content that does more harm than good.

Watch Acrolinx’s Christopher Willis and Upland Kapost’s Christine Bottagaro’s lively discussion about how teams can ensure they only produce content that works for—not against—strategic objectives.

You’ll learn:

  • How to avoid misaligned content and a waste of everyone’s time
  • The value of a centralized playbook
  • How technology bridges the gap between your plan and the content your teams produce







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