Content Marketing: Live with Kristin Fallon: Inside GE’s Content Revolution


Content Is King

Many organizations struggle to get complete visibility into an asset’s lifecycle—from planning and creation to distribution and impact. At SiriusDecisions Summit 2018, GE Power’s Kristin Fallon spoke about the way her company is leaning into its tech stack to break down organizational silos and increase the efficiency, accountability, and ultimately, the ROI of global content production for both marketers and communicators.

The presentation was incredibly powerful and left attendees wanting more, which brought this follow-up webinar into existence. Check it out!


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