Creating Content Programs that Produce Revenue

Learn How To…

  • Find the value in personas and tip the scale in your favor
  • Make the best use of customer journey mapping
  • Drive momentum with a storyline
  • Chose tech that contributes to a consistent, highly-performing content marketing program

Minimize the Content Learning Curve

Content has become a mainstream tactic for most B2B marketers. However, proving that marketing content directly contributes to business goals is not as straightforward as we’d like. Some say we’re in the “trough of disillusionment” with content marketing—but maybe we’ve simply hit the steepest pitch of the learning curve.

Join marketing thought leader Ardath Albee in this webinar to learn what it takes to minimize the content learning curve and maximize revenue.






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