Delivering the Right Content to the Right Customer at the Right Time
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
A Discussion with SiriusDecisions
67% of the buyer’s journey is now completed digitally. How is your marketing team delivering content and interactions that are contextual and relevant to where the buyer is in their journey?
In this “fireside chat,” Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations—from marketing’s greatest challenges to the actual execution of a successful strategy.