Content: A Crucial Part of Account-Based Marketing
The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Will shifting priorities change the demands placed on your content creators? How will it shift your strategic planning?
We asked Engagio CMO Heidi Bullock to help us find the answers.
- The role of content creators and strategists in ABM
- Which metrics you need to track
- How to fit ABM into your existing content strategy