Why Should Content Teams Care about Customer Advocacy?
We all know happy customers are essential for retention rates and sales referrals, but what can they do for marketers? A lot, as it happens.
That’s why we’ve invited Kapost’s Customer Advocacy Manager, Amanda Grupp, and Gainsight’s Customer Marketing Manager, Amanda Meinert, to break down how (and why!) marketers can tap into this underappreciated resource.
- The ROI of customer advocacy
- Why advocacy matters for marketers (even if it’s not managed by your team)
- How to leverage advocates to create content for every stage of the funnel