Leveraging Customer Advocates for B2B Marketing


Why Should Content Teams Care about Customer Advocacy?

We all know happy customers are essential for retention rates and sales referrals, but what can they do for marketers? A lot, as it happens.

That’s why we’ve invited Kapost’s Customer Advocacy Manager, Amanda Grupp, and Gainsight’s Customer Marketing Manager, Amanda Meinert, to break down how (and why!) marketers can tap into this underappreciated resource.

Webinar Highlights

  • The ROI of customer advocacy
  • Why advocacy matters for marketers (even if it’s not managed by your team)
  • How to leverage advocates to create content for every stage of the funnel






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