- The need for content transformation
- How people, processes, and technology all contribute to the digital transformation
- The business benefits and ROI experienced by the FedEx team
Know Why—and How—to Transform Your Content Operation
Drew Bailey, Marketing Principal at FedEx, joined us to dive deep into the story of how he led FedEx’s marketing team from content chaos to kingdom. He explains why people, process, and technology are the secret to digital transformation—and major ROI.