The Business Value of Content Marketing


Webinar Highlights

  • The need for content transformation
  • How people, processes, and technology all contribute to the digital transformation
  • The business benefits and ROI experienced by the FedEx team

Know Why—and How—to Transform Your Content Operation

Drew Bailey, Marketing Principal at FedEx, joined us to dive deep into the story of how he led FedEx’s marketing team from content chaos to kingdom. He explains why people, process, and technology are the secret to digital transformation—and major ROI.







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