The time has come to release our newest mobile app benchmarks. In keeping with our past benchmark updates, we looked at 5 app verticals: Media & Entertainment, Retail & eCommerce, Social, Travel & Lifestyle, and Business & Technology. We have also provided overall metrics for all apps.

These benchmark reports include stats around user engagement and retention, as well as the average performance of push notifications and in-app messaging campaigns. We hope these resources help with gauging how your app stacks up against the average  app performance in your industry!