2018 Mobile Benchmark Report
Must-read stats for mobile marketers, product marketers, and developers in 2018 across four key industries.
Here’s a snapshot of the must-read stats for mobile marketers, product marketers, and developers in 2018 across four key industries.
- Industry: Business & Technology – Business & Technology apps are seeing a 14% increase in weekly launches since the second half of 2016.
- Industry: Media & Entertainment – An increase in media and entertainment app launches brings the average monthly time in-app to one hour, 49 minutes, an increase of 6% since the second half of 2016.
- Industry: Travel & Lifestyle – In the last six months of 2017, we found that travel apps churned 70% of their users and retained 30% after three months.
- Industry: Retail & eCommerce – In the second half of 2017, retail apps saw three-month user retention increase to 25%, up from 21% in the first half of 2017.
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