eBook

Buyer’s Guide to Mobile App Marketing

How do you choose the right mobile marketing platform to suit your needs?

The question is no longer, “Should I invest in mobile?” but “What do I need out of my mobile platform?” The answer is tricky: different brands want to do different things with their mobile strategy.

Effective engagement requires you to capture key user insights, but how do you accomplish this? With a mobile marketing platform.

These platforms provide the marketing automation and user insights necessary for sending engaging, optimized mobile campaigns using push notifications, in-app messages, SMS, MMS, and more.

Now you can come armed with the right questions for vendors using our Buyer’s Guide to Mobile Engagement Platform. In it, you’ll learn:

  • The key elements of a world-class intelligent mobile marketing platform including reporting, analytics, and optimization tools your solution should have
  • Which user data is essential for personalized mobile experiences
  • A free checklist of your must-haves to use during the review process
  • What omnichannel capabilities you need in your platform
  • How to select a platform that will grow with your needs

Download

All fields are required

More resources

eBook
How to Create a Customer Reference Program That Drives Revenue

Customer references are a powerful sales asset, so why do so many B2B companies struggle to consistently leverage these customer references with buyers?

Read more

eBook
Supercharge Your Email List: 6 Proven Tactics for Publishers & Media Organizations

Learn about six cutting-edge strategies to expand your email subscriber base, complete with tailored examples for digital publishers and media teams.

Read more

eBook
Buyer’s Guide to Text Messaging Software

How to choose the best text messaging software for your organization

Read more