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A Buyer’s Guide to Mobile Marketing

How do you choose the right mobile marketing platform to suit your needs?

The question is no longer, “Should I invest in mobile?” but “What do I need out of my mobile platform?” The answer is tricky: different brands want to do different things with their mobile strategy.

Mobile is an extremely personal platform. Because of this, it’s also unforgiving. Send your users irrelevant messaging, and they won’t think twice about deleting your app or unsubscribing.

Effective engagement requires you to capture key user insights, but how do you accomplish this? With a mobile marketing platform.

These platforms provide the marketing automation and user insights necessary for sending engaging, optimized mobile campaigns using push notifications, in-app messages, SMS, MMS, and more.

Now marketers can come armed with the right questions for vendors, thanks to our new A Buyer’s Guide to Mobile Engagement Platform. In it, you’ll learn:

  • The key elements of a world-class intelligent mobile marketing platform including reporting, analytics, and optimization tools your solution should have
  • Which user data is essential for personalized mobile experiences
  • A free checklist of your must-haves to use during the review process
  • What omnichannel capabilities you need in your platform
  • How to select a platform that will grow with your needs

Fill out the form to gain access to this must-have resource for anyone in the market for an intelligent mobile marketing platform.

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