eBook

Buyer’s Guide to Mobile App Marketing

How do you choose the right mobile marketing platform to suit your needs?

The question is no longer, “Should I invest in mobile?” but “What do I need out of my mobile platform?” The answer is tricky: different brands want to do different things with their mobile strategy.

Effective engagement requires you to capture key user insights, but how do you accomplish this? With a mobile marketing platform.

These platforms provide the marketing automation and user insights necessary for sending engaging, optimized mobile campaigns using push notifications, in-app messages, SMS, MMS, and more.

Now you can come armed with the right questions for vendors using our Buyer’s Guide to Mobile Engagement Platform. In it, you’ll learn:

  • The key elements of a world-class intelligent mobile marketing platform including reporting, analytics, and optimization tools your solution should have
  • Which user data is essential for personalized mobile experiences
  • A free checklist of your must-haves to use during the review process
  • What omnichannel capabilities you need in your platform
  • How to select a platform that will grow with your needs

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