It’s a mistake we see often: too many app owners stop after the download. Instead of investing in app engagement and user retention, marketing spend is allotted to gaining more downloads. Acquiring new users is essential to gaining credibility and ensuring app success.

But what happens to your users after the download? Chances are, they don’t return. Downloads are not synonymous with loyalty.

Creating a sticky app is the key to engaging users long-term and creating valuable, profitable relationships. But how do you create that experience? How do you increase app engagement? And which apps are in most danger of losing users? We’ve put together an infographic to answer these questions and more!