The Rise of Mobile Marketing

As consumers turn to their mobile phones more than ever before, we take a closer look at how mobile marketers can tap into this growing trend and optimize their mobile experiences.

Formed from Upland BlueVenn’s Digital Divide whitepaper, this infographic reveals the rise in mobile commerce and why mobile marketers need to optimize their mobile apps, or risk being left behind.

The research report examined the discord between marketer’s actions and consumer’s behaviors across key industries, and how marketers can overcome the challenges they are currently faced with to better interact with their audience.

The infographic explores key areas including:

  • How consumer’s use their mobiles when browsing/shopping their desired products/services
  • The rise in mobile usage over the last year
  • Consumer preferences relating to a brand’s mobile app vs website
  • Factors which would encourage consumers to use a brand’s app over its website

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