Attention Spans – How to Get Your Easily Distracted Customers to Focus on You

1 minute read

Upland Admin

Let’s face it. Our attention spans are shorter than a… “Oooooh, pretty bird!”

Shoot. Where was I?

Oh, right. Attention spans. Needless to say, our attention spans are short. I mean really short. How short, you ask? They’re shorter than a goldfish’s. That’s less than 9 seconds that we can focus on something before becoming distracted. If we apply this information to marketing statistics, it’s pretty interesting stuff.

[Tweet “Our attention spans are only 9 seconds, shorter than a goldfish’s. See how this impacts marketing.”]

MarketingProfs recently published our article detailing the impact that shorter attention spans have on marketing efforts. In this article, we give 3 actionable tips to help marketers defeat the 9-second attention span. Here’s a sneak peak:

  1. Keep it simple
  2. Show me, don’t tell me
  3. Consider the channel

You can read the entire article here.

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