Let’s face it. Our attention spans are shorter than a… “Oooooh, pretty bird!”
Shoot. Where was I?
Oh, right. Attention spans. Needless to say, our attention spans are short. I mean really short. How short, you ask? They’re shorter than a goldfish’s. That’s less than 9 seconds that we can focus on something before becoming distracted. If we apply this information to marketing statistics, it’s pretty interesting stuff.
[Tweet “Our attention spans are only 9 seconds, shorter than a goldfish’s. See how this impacts marketing.”]
MarketingProfs recently published our article detailing the impact that shorter attention spans have on marketing efforts. In this article, we give 3 actionable tips to help marketers defeat the 9-second attention span. Here’s a sneak peak:
- Keep it simple
- Show me, don’t tell me
- Consider the channel
You can read the entire article here.
To learn more about Waterfall’s mobile marketing platform, check out a quick demo.