SMS marketing software & API that drives action

Reach your audience where they are and motivate them in the moment with enterprise messaging software built to drive engagement.

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Mobile Messaging Hero

Build meaningful connections with your mobile audience via SMS texting service.

Mobile Messaging Benefit 1

Deliver the messages your audience wants.

Send text, pictures, video, animated GIFs, gamified offers, and much more.

  • Collect user data with surveys and polls.
  • Go contactless with wallet passes and QR codes.
Mobile Messaging Benefit 2

Personalize messages with smart segmentation.

Deliver high-converting messages with data-driven campaigns powered by a single subscriber view.

  • Automate and personalize messages based on a variety of triggers.
  • Import CRM data and sync updates back to your CRM.
Mobile Messaging Icon 1
Talk with–not at–your audience.

Have two-way text conversations with pictures and attachments, transfer to a call with one click, and manage one-on-one text threads in real time.

Mobile Messaging Icon 2
Track every text, click, and call.

Identify patterns from usage reports, export data, determine the ROI of your SMS program, and optimize messages with A/B testing.

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Enhance your marketing ecosystem.

Upland Mobile Messaging integrates seamlessly with your existing CRM, ESP, POS, or any other application via API.

Thanks to Upland’s airtight compliance, integration with FanUp’s specialty software, and ability to handle high volume engagement, we can meet the needs of any client.

Ryan Rickert
President and Founder, FanUp Software Inc.

Deliver the messages your audience wants through our SMS software.

Our enterprise-grade software meets the needs of diverse industries, delivering messages that drive engagement at a personal level.

Media & Entertainment

Deepen engagement with interactive content and localized updates.

  • Design mobile-optimized contests and promotions.
  • Conduct quizzes and polls and use text-to-vote features.

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Restaurant & Hospitality

Deliver personal service, relevant offers, and maximum convenience.

  • Send text updates on menus and curbside, take-out, and delivery orders.
  • Offer targeted coupons, mobile wallet passes, and QR codes.

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Nonprofit & Advocacy

Encourage donations, foster activism, organize volunteers, and drive civic engagement.

  • Connect constituents with their legislator using info lookup and text-to-call.
  • Communicate important information and help connect underserved populations.

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Retail

Drive in-store and online sales with a seamless customer experience.

  • Increase loyalty with point updates, targeted offers, and dynamic mobile wallet passes.
  • Keep customers in the loop with store updates, purchase confirmations, and order notifications.

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Finance

Reduce operational costs while improving customer satisfaction.

  • Deliver personalized, real-time account and transaction notifications.
  • Alert customers when fraud is suspected on their card or account.

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Reliable products.
Real results.

Mobile Messaging Fanup

Mobile Messaging

FanUp pivots their text-to-win contests to engage fans at home

Thousands of new email addresses added to list through SMS contest.

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81.78% Emails Captured

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Univision image

Mobile Messaging

Univision Drives Over 200,000 Latino Voter Registrations

SMS text campaign leads to over 200K new registered voters.

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200K new registered voters

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Greenpeace image

Mobile Messaging

Greenpeace Discovers How to Turn Supporters Into Monthly Sustainers

Mobile subscribers were 60% more likely to become monthly sustainers.

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60% more likely

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Self-service. Out of the box. Above and beyond.

Upland Mobile Messaging gives you everything you need for powerful messaging campaigns—and then some.

Segmentation and personalization
  • Flexible audience building via dynamic segmentation, upload, or API
  • Dynamic SMS and MMS content insertion
  • Inclusion of custom fields
Precision targeting
  • Data-driven customization for language, preferences, and behaviors
  • Advanced scheduling with auto-adjustment for time zones
  • Location-based messaging for zip codes, store locations, and more
Mobile CRM capabilities
  • Detailed profiles of every user
  • Unlimited custom profile fields
  • Comprehensive tracking of every user action
Testing and insights
  • A/B split testing
  • Real-time campaign impact and conversion measurement
  • Scheduled and auto-distributed reports
Proven security, scale, and reliability
  • Industry-standard security and encryption technology
  • 24/7 system and short code monitoring
  • Designed to scale with maximum availability
  • Accommodates any organization’s business rules for managing access
Advanced capabilities
  • Text-to-call and text-to-donate
  • Legislator assignment and call routing
  • Information lookup and live text chat
  • Gamification with scratch-offs, timed offers, and more
Mobile wallet and QR codes
  • SMS delivery of dynamic wallet passes and QR codes
  • Push notifications for mobile wallet pass users
  • Mobile wallet pass templates for easy pass creation
  • Geotargeting for location-based wallet pass alerts

The last mile is our sweet spot.

With geo-redundant data centers and 10+ operator connections, our messaging backbone has more carrier connections, higher throughput, and greater scale efficiencies than any other.

And that’s just the beginning.

Let us show you what Upland Mobile Messaging can do.

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Elevate your customer experience.

Pair Upland Mobile Messaging with other products for engaging customers across every marketing touch point.

Localytics

Mobile app marketing software and analytics to understand user behavior.

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Adestra

Enterprise marketing and email automation software that inspires engagement.

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Rant & Rave

Customer engagement software for voice-of-customer insights and feedback.

Learn more

Need more support? We’ve got you.

Our cost-effective Premier Success Plans offer dedicated account management, expanded support hours, personalized training, custom integrations, and more. Let’s talk

Resources to drive impact

eBook
The Ultimate Guide to Subscriber List Growth

From beginner tips to advanced list growth tactics, you’ll discover new ways to grow your list in this guide.

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eBook
Buyer’s Guide to Mobile Marketing Solutions

How to choose the right mobile marketing software

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Webinar
Mobile Industry 101

This 1-hour webinar will provide an overview of the mobile messaging industry.

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Get things done with the best texting software for your business.

Let’s get to work